10 Cutting-edge technologies 2021 | MIT Technology Review
TikTok recommendation algorithms
Since its launch in China in 2016, TikTok has grown into one of the fastest growing social networks in the world. It has been downloaded billions of times and has attracted hundreds of millions of users. Why? Because the algorithms that power TikTok’s For You feed have changed the way people become famous online.
While other platforms are more focused on highlighting content with mass appeal, TikTok’s algorithms seem just as likely to bring a new creator out of obscurity as it does to feature a known star. And they’re particularly adept at delivering relevant content to niche communities of users who share a particular interest or identity.
The ability of new creators to get a large number of views very quickly – and the ease with which users can discover so many types of content – have contributed to the rapid growth of the app. Other social media companies are now working to replicate these features on their own apps. Abby Ohlheiser profile a Creator TikTok who was surprised by their own success on the platform.