Twitter to test new features for groups, tips and ‘super follow’
Twitter plans to start testing several new features that could dramatically change the way its users interact on its platform. During his , the company introduced a number of new features, including communities, tips, and an account subscription feature called “super follows”.
Communities is a Facebook groups-like feature that will allow Twitter users to come together based on their interests. “We’re working to create a product experience that makes it easier for people to learn, discover and participate in more focused conversations about the relevant communities or geographies that interest them,” Twitter wrote in a slide.
The company described the feature as an extension of its work around topics, which allows users to follow accounts and tweets based on their interests. Kayvon Beykpour, Twitter product manager, said communities would also be able to set and enforce their own rules “beyond our terms of service.”
Twitter also said it was “exploring” features more geared towards influencers and creators who want to monetize their Twitter followers, including tips and “super follows”. The company did not provide details on how the tip works, but Twitter design and research manager Dantley Davis suggested the feature was related to the company’s shift to long content and subscription after of the Revue newsletter company.
“We see other impactful opportunities providing monetary incentive models that allow creators and publishers on Twitter to be directly supported by their articles, they will see us explore solutions for tips and account subscriptions via super following. “said Davis.
According to images shared by Twitter, the super follows would allow users to access newsletters, special badges and other “exclusive content.” Creators can also set up tweets so that only people who have paid for “super follows” can respond. “We are rethinking incentives and exploring solutions to provide financial incentive models for creators and publishers so that they are directly supported by their audiences,” Twitter wrote in its presentation.
The company has not indicated when it will start testing any of these features, or when it may launch. But Beykpour noted that the company has dramatically increased the rate at which it released new features over the past two years. “We have evolved the product in a more transformational way, solving problems that matter more to our customers and moving forward much faster than ever before,” he said.