Tag Heuer unveils a well-being app for its connected watch

With the promise of more style than other wearOS devices, the connected smartwatches from Tag Heuer are surprisingly popular considering the elevation price tags. Now, the Swiss maker has unveiled its own wellness app app to make its devices more useful (and exclusive). It also updated its Golf Edition watch with improved 3D mapping and other useful features for golfers.

The company has emphasized the “beautifully presented” and “elegant” character of the app, in line with the way it markets its smartwatches. Otherwise, it offers regular fitness features like continuous heart rate monitoring, along with key metrics like step count, calories burned, and exercise intensity. It also displays granular information like peak exercise, cardio, and fat burning. A new Wellness tab shows your goals and progress over time to help you stay motivated, and you can also view your stats and see a weekly summary of your goals on the Wellness smartphone app.

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Tag Heuer has also launched new features for its Golf Edition watch. These include updated 2D and 3D maps with more detail, including forests and even isolated trees. He also updated his iOS app using Apple’s SceneKit “to make 3D renderings more detailed than ever.” The company notes that the graphics “are reminiscent of visuals seen on professional tournament broadcasts,” particularly the shot plotter technology that shows a 3D view of players and other shots.

Other new features in the Golf Edition include club recommendation based on distance and your own club settings, as well as improved stroke, stableford and match play scores. It also offers faster Bluetooth syncing and a smoother overall experience, Tag Heuer said. While the Golf Edition is a one-off model with a dimpled white and green rubber strap and black titanium case, the Golf app works on other smartwatches. Golf edition fresh $ 2,550 while the smartwatch starts at $ 1,800 with a steel case and black rubber band.

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