HBO Max to launch ad-supported tier in June
AT&T previously noted he would grow HBO Max to more countries in June. Ultimately, it will be a hectic month for the streaming service in the United States as well. The company plans to roll out an ad-supported version nationwide in June.
Reports in 2019 suggested a cheaper level of HBO Max with advertisements would arrive this year. It’s safe to assume that the ad-supported version will be cheaper than the current plan, although it’s not yet clear how much it will cost. A standard HBO Max subscription is $ 15 / month.
However, if you go for the ad-supported tier, you won’t get access to the movies that Warner Bros. is. released on HBO Max and in theaters the same day. For those, you’ll either need to choose the Standard plan (where these movies will initially be available for a month) or wait for them to arrive on HBO Max permanently.
Day-to-date movie premieres will only be on top tier HBO Max – AVOD tier subscribers will not have access to these movies, says Jason Kilar of WarnerMedia.
– Dade Hayes (@dadehayes) March 12, 2021
Meanwhile, AT&T has revised its subscriber goals for HBO and HBO Max. It expects to have between 120 million and 150 million by the end of 2025. As of October 2019, it expected to have between 75 and 90 million subscribers within the same time frame. The expansion of HBO Max to more regions and the addition of another tier in the United States should certainly help AT&T achieve that goal.