How to Write a Good Advertisement: A Short Course in Copywriting (Anglais) Broché – 4 juillet 2013 Victor O Schwab PDF

How to Write a Good Advertisement: A Short Course in Copywriting (Anglais) Broché – 4 juillet 2013 – Un grand auteur, Victor O Schwab a écrit une belle How to Write a Good Advertisement: A Short Course in Copywriting (Anglais) Broché – 4 juillet 2013 livre. Ne vous inquiétez pas, le sujet de How to Write a Good Advertisement: A Short Course in Copywriting (Anglais) Broché – 4 juillet 2013 est très intéressant à lire page par page. Le livre a pages 246 pages. Je suis sûr que vous ne vous sentirez pas ennuyeux à lire. Ce livre étonnant est publié par une grande fabrication, pubisher. La lecture de la How to Write a Good Advertisement: A Short Course in Copywriting (Anglais) Broché – 4 juillet 2013 fera plus de plaisir dans votre vie. Vous pourrez profiter de l’idée derrière le contenu. Télécharger How to Write a Good Advertisement: A Short Course in Copywriting (Anglais) Broché – 4 juillet 2013 bientôt à votre ordinateur portable facilement.

Book's Cover of How to Write a Good Advertisement: A Short Course in Copywriting (Anglais) Broché – 4 juillet 2013

How to Write a Good Advertisement: A Short Course in Copywriting (Anglais) Broché – 4 juillet 2013 – Call it advertising, call it promotion, call it marketing, but whatever you call it, every business and organization depends on words with impact. You need to grab the attention of potential customers, clients, or supporters and call them to action. Few among us are born talented copywriters, that rare combination of both facile wordsmiths and natural salespeople. Most of us need some help, and even naturals can improve by studying the best. Victor O. Schwab was one of the greats. Considered a marketing master during his 44-year career, he was the copywriter who propelled Dale Carnegie’s How to Win Friends and Influence People into a mega-seller.How to Write a Good Advertisement, Schwab’s classic guide, has stood the test of time. In just over 200 pages, this book clearly explains the core elements of an effective advertisement. Schwab shows us how to Get attention with better ad copy Build credibility in your advertising Create winning layouts and choose the best ad size Test ad effectiveness Convert inquiries to sales Make special offers that dramatically increase response and sales How to Write a Good Advertisement gets you quickly up to speed with examples of powerful profitable headlines (with explanations of why those headlines work so well), and quick lesson reviews that help you turn what you’ve read into skills you own. Schwab provides us shortcuts without sacrificing long-term understanding. Fifty years after publication this book is still the standard bearer, sought after by a new generation of copy-writers and businesspeople. Read it, apply it, and watch your sales soar.

Détails de How to Write a Good Advertisement: A Short Course in Copywriting (Anglais) Broché – 4 juillet 2013

Titre du livre How to Write a Good Advertisement: A Short Course in Copywriting (Anglais) Broché – 4 juillet 2013
Auteur Victor O Schwab
ISBN-10 978-1626549623
Date de sortie 4 juillet 2013
Catégorie Marketing & Sales, Business Writing Reference (Livres anglais et étrangers), Advertising (Livres anglais et étrangers), PME et PMI (Livres)
Nom de fichier how-to-write-a-good-advertisement-a-short-course-in-copywriting-anglais-broché-4-juillet-2013.pdf
Taille du fichier 22.48 (La vitesse du serveur actuel est 20.46 Mbps