Stop Listening to the Customer: Try Hearing Your Brand Instead (Anglais) Broché – 17 janvier 2020 Adam Ferrier PDF

Stop Listening to the Customer: Try Hearing Your Brand Instead (Anglais) Broché – 17 janvier 2020 – Le téléchargement de ce bel Stop Listening to the Customer: Try Hearing Your Brand Instead (Anglais) Broché – 17 janvier 2020 livre et le lire plus tard. Êtes-vous curieux, qui a écrit ce grand livre? Oui, Adam Ferrier est l’auteur pour Stop Listening to the Customer: Try Hearing Your Brand Instead (Anglais) Broché – 17 janvier 2020. Ce livre se composent de plusieurs pages 240 pages. John Wiley & Sons Australia Ltd (17 janvier 2020) est la société qui libère Stop Listening to the Customer: Try Hearing Your Brand Instead (Anglais) Broché – 17 janvier 2020 au public. 17 janvier 2020 est la date de lancement pour la première fois. Lire l’Stop Listening to the Customer: Try Hearing Your Brand Instead (Anglais) Broché – 17 janvier 2020 maintenant, il est le sujet plus intéressant. Toutefois, si vous ne disposez pas de beaucoup de temps à lire, vous pouvez télécharger Stop Listening to the Customer: Try Hearing Your Brand Instead (Anglais) Broché – 17 janvier 2020 à votre appareil et vérifier plus tard.

Book's Cover of Stop Listening to the Customer: Try Hearing Your Brand Instead (Anglais) Broché – 17 janvier 2020

Stop Listening to the Customer: Try Hearing Your Brand Instead (Anglais) Broché – 17 janvier 2020 – Adam Ferrier is a multi-award-winning advertising creative, founder of the agency Thinkerbell and confestival s p a c e, a leading Australian consumer psychologist and creative strategist, a regular guest on Sunrise, The Project, and Gruen, and a renowned keynote speaker. He didn’t listen to the customer when he wrote this book.. Don’t let the customer get between you and building a strong valued brand If you want to stand out from the crowd, develop a clear and consistent brand voice, and ultimately build a fruitful business – listen to your brand. Stop Listening to the Customer offers insights into how consumers are driving homogeneity in brands and shares the proven strategies you can implement to amplify your own position in the world. The customer is not always right. In fact, our obsession with the customer risks devaluing brands by making them generic and forgettable. Brands have become too consumer-led, where they are driven by journey-mapping, customer-centric design, and an excessive focus on consumer-driven data. Instead try redressing the balance, and be brand-led, where brands and businesses can truly become unique, interesting and highly profitable. Multi-award-winning brand strategist and consumer psychologist Adam Ferrier shares his contrary approach to building a strong brand in Stop Listening to the Customer. Backed by science, real-world examples and extensive industry experience, Ferrier explores the dangers of listening to the consumer too much, shares lessons from successful businesses who prioritise their brand, and reveals the brand-building secrets of their success. With insights from Jules Lund, Lisa Ronson, John Newcomb, Rory Sutherland, and many more, this invaluable book will enable you to: – Avoid the pitfalls of drowning in customer data- Establish a strong, brand-led business- Develop a unique brand by embracing and leveraging your weaknesses- Define your brand – Get your customers to invest into you Stop Listening to the Customer is ideal for those looking to grow their brands and businesses by defeating consumer-driven mediocrity, standing out from the crowd, and listening their own brand.

Détails de Stop Listening to the Customer: Try Hearing Your Brand Instead (Anglais) Broché – 17 janvier 2020

Titre du livre Stop Listening to the Customer: Try Hearing Your Brand Instead (Anglais) Broché – 17 janvier 2020
Auteur Adam Ferrier
ISBN-10 978-0730370574
Date de sortie 17 janvier 2020
Catégorie Gestion et Administration, PME et PMI (Livres), Small Business & Entrepreneurship (Livres anglais et étrangers), Marketing et Publicité (Livres)
Nom de fichier stop-listening-to-the-customer-try-hearing-your-brand-instead-anglais-broché-17-janvier-2020.pdf
Taille du fichier 24.05 (La vitesse du serveur actuel est 19.43 Mbps