Blockbusters: Why Big Hits – and Big Risks – are the Future of the Entertainment Business (Anglais) Broché – 16 janvier 2014 Anita Elberse PDF

Blockbusters: Why Big Hits – and Big Risks – are the Future of the Entertainment Business (Anglais) Broché – 16 janvier 2014 – Le grand livre écrit par Anita Elberse vous devriez lire est Blockbusters: Why Big Hits – and Big Risks – are the Future of the Entertainment Business (Anglais) Broché – 16 janvier 2014. Je suis sûr que vous allez adorer le sujet à l’intérieur de Blockbusters: Why Big Hits – and Big Risks – are the Future of the Entertainment Business (Anglais) Broché – 16 janvier 2014. Vous aurez assez de temps pour lire toutes les pages 320 pages dans votre temps libre. Le fabricant qui a sorti ce beau livre est Faber & Faber (16 janvier 2014). Obtenez le Blockbusters: Why Big Hits – and Big Risks – are the Future of the Entertainment Business (Anglais) Broché – 16 janvier 2014 maintenant, vous ne serez pas déçu par le contenu. Vous pouvez télécharger Blockbusters: Why Big Hits – and Big Risks – are the Future of the Entertainment Business (Anglais) Broché – 16 janvier 2014 à votre ordinateur avec des étapes modestes.

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Blockbusters: Why Big Hits – and Big Risks – are the Future of the Entertainment Business (Anglais) Broché – 16 janvier 2014 – Anita Elberse, the Lincoln Filene Professor of Business Administration at the Harvard Business School, is one of the youngest female professors to be awarded tenure in the school’s history. Her work has been featured in The New York Times, The Wall Street Journal, Variety, and Fortune, and her first book, Blockbusters, was one of Amazon’s 2013 Best Books of the Year. She lives in Boston, Massachusetts.. What is behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Enterprises and Manchester United – along with such stars as Jay-Z and Lady Gaga? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals? Anita Elberse, Harvard Business School’s expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Now, in this groundbreaking book, she explains a powerful truth about the fiercely competitive world of entertainment: building a business around blockbuster products – the movies, television shows, songs and books that are hugely expensive to produce and market – is the surest path to long-term success. Along the way, she reveals why entertainment executives often spend outrageous amounts of money in search of the next blockbuster, why superstars are paid unimaginable sums and how digital technologies are transforming the entertainment landscape. Full of inside stories emerging from her unprecedented access to some of the world’s most successful entertainment brands, Blockbusters is destined to become required reading for anyone seeking to understand how the entertainment industry really works – and how to navigate today’s high-stakes business world at large. ‘Convincing . . . Elberse’s Blockbusters builds on her already impressive academic resume to create an accessible and entertaining book.’ Financial Times

Détails de Blockbusters: Why Big Hits – and Big Risks – are the Future of the Entertainment Business (Anglais) Broché – 16 janvier 2014

Titre du livre Blockbusters: Why Big Hits – and Big Risks – are the Future of the Entertainment Business (Anglais) Broché – 16 janvier 2014
Auteur Anita Elberse
ISBN-10 978-0571309221
Date de sortie 16 janvier 2014
Catégorie Cinéma, Music Business (Livres anglais et étrangers), Économie de la musique, Marché de l’art (Livres)
Nom de fichier blockbusters-why-big-hits-and-big-risks-are-the-future-of-the-entertainment-business-anglais-broché-16-janvier-2014.pdf
Taille du fichier 20.34 (La vitesse du serveur actuel est 27.71 Mbps